Ponds’ Concept of Ideal Beauty

Ponds’ Concept of Ideal Beauty through Its Product Ponds White Beauty It is a common knowledge that in several cultural products, such as movies, advertisements and other texts, women have become the center of focus most of the time. We all know that advertisement is one of the most important factors for both commercial and non-commercial companies, especially for commercial companies. If the companies do not advertise their products, the society will not pay attention to the products which are sold and the company will not be able to reach their goals. That is why companies must have their own way to market and promote their products to be able to compete in the global bussiness competition. They have to market their products and reach the â€Å"goal target†, but it is not easy though. By giving what people desire for, advertisers have the best chance of arresting attention and affecting communication to the viewers. Many advertisements broadcast in media especially television have created such notions. Advertisements are trying to build a mind set towards women to buy their products. Some of them are showing the things which are being sold, for example the packaging, the picture or the function, and some of them are trying to drive the customer’s mind. Nowadays, one of the most appealing phenomena is the promotion of whitening products. This kind of product has been widely spread out all over the world, mostly in Asian. The advertisements indirectly give the viewers a concept that underlines the concept of beauty; which is white is beauty. This notion appears to be quite influential for women, Asian women in particular, to buy their products. One of the most popular whitening products in Indonesia is Ponds. There are a lot of types Ponds products, however mostly are still focusing on enhacing women’s skin tone. Ponds Institute have established a lot types of whitening series; starting from Ponds White Beauty until the new one, Ponds Flawless White. The text that is going to be discussed in this essay is Ponds White Beauty commercial that is published in India. In every commercial, Ponds understands that it is women’s nature to always want to look and consider beautiful. Eventually, the definition of beauty has been ruled by the media, so those who follow the ideal beauty concept will be considered as beautiful. For most women who lived in a country that once was colonized by white people, beauty means white. Since most Asian women are colored-skin (dark skin), Ponds’ offer of â€Å"self-transformation† effectively enlarges the individual to include significant others and must become an extension of the personality and status of their occupants. If we related to historical background, we can draw red line through this kind of ideology of beauty. Most of Asians are colonized by the Western people. Most of Western people are white, then the feeling of inferiority is seen through this. Self-confidence of the women in Asia has been eroded; they would do anything to enhace their skin tone since they believe that being white will make them â€Å"superior†. They can define the superior as any kind of meaning but this superiority is only a vague impression. However, most of women do not realize this vague impression; they still keep living in the world of imaginary that stated white is better than color. They enjoy being exposed by the lie of media, in this case advertisement. Moreover, Ponds always uses the issue of the sacred link between beauty and romance. It can be seen from the comercial that the man is interested in the woman who is dancing cheerfully, since he has been staring at the woman before. Thus, when the old lady says that to him, he hardly belives her. Instead he asks, â€Å"How do you know? † The old lady reply, â€Å"Look at the glow! † The word â€Å"glow† means shines so bright. Our feeling is reflected on our face; when we are in a good feeling, our face will look bright and shiny, it also works otherwise. Getting married usually identical with joyful and happiness, the bride will be looking shiny, therefore the old lady relates the woman’s glow with the possibility that she ight be the bride. Then there is a woman’s that says, â€Å"â€Å"Actually it’s Ponds White Beauty Skin Lightening cream with detox vitamin that gives you nourished pink glow. † On the top left of the scene, we can read â€Å"Fall in love with the nourished pink glow. The underlined words are bigger than the non-underlined words, it shows that Ponds wants to emphasize on the benefit of the product (which is nourished pink glow on its users’ face). However, if the sentence is related to the advertisement, it can be assumed that the man does not actually fall in love with the woman, instead he falls in love with her ‘nourished pink glow’. Or it is the ‘nourished pink glow’ from the product that makes the man falls in love with the woman. We cannot conclude without regarding the product since the product is there and is shown to us. The promotion of this commercial successfully hegemonizes the society (in this case the viewer, particularly Asian women) that if they use Ponds White Beauty Detox, they will be looking beautiful for they have white skin and rossy cheeks. The viewers are made to believe that the man is not actually falling in love with the woan, instead he falls in love â€Å"with the nourished pink glow†. Here, Ponds tries to convey that beauty is not only white or pale white, but white with rossy color on the cheeks. Hereby, Ponds claims that only them who can give the pink glow to the customers. The customers do not realize that it actually leads them to the system that legitimates their subordination since the ideology that Ponds conveys here is promoting what so-called â€Å"universal beauty† that is based on ‘western culture†. The Western still becomes the rulling class, especially in its ex-colonized lands. What can be seen from Ponds commercial is the rulling class domination vs. The ruled class through imaginative representations The media in this case the commercial may be conceptualized for maintaining the ideology and thereby hegemonize the society. If there is a woman who bought the product as she is trying to get beautiful face (white with rossy cheek color on it), then the ideology that lies behind the product is hailed successfully. The messages in the described commercial itself hail the hypothetical viewer as a young woman who tries to get her love back. Then the commercial also hails her as a consumer who successfully proven the effectiveness of the product. The message seek to make the viewers recognized and accept particular forms of ideology, which are to sell the product and also to sell an ideology of â€Å"universal white beauty† along with romance. It can be seen how ideology is able to survive among those people who are following and believing it. Althusser’s ideological theory does allow for resistance to ideology, and the hypothetical women who watch Ponds ad may do so. The slogan of Ponds â€Å"Pond’s understands that a beautiful skin is always important to a woman† underlies the easiness of imposing the ideology that only Ponds can make you feel beauty. In some ways, the whiteness concepts of this cosmetic can be related to racism, since it is direct or indirect saying that white is better than â€Å"not white†. It is another form of racism where the mass media resents hegemonic concept of beauty (white skin) while claiming that racism is a thing of the past. Ideology is all around us, no one can escape ideology. Even when an individual wants to free himself or herself from any ideology, they are actually adapting and adopting another ideology. An understanding of its attributes and mechanisms, in the context of mass communication and other realms, may aid us in evading its influence, or using it to our ends. Ads as part of cultural production is the primary bearer of ideology because it reaches so many people in what seems to be an innocent form: entertainment. When we are being entertained in this case with the ads, our guard is down and we are in the most welcoming mode for any ideological programming. Cultural studies has been forced to rethink both idea of a single â€Å"dominant ideology† and the idea that that â€Å"dominant ideology serves the interests of those in power. *** REFERENCES Gray, Jennifer B. Althusser, Ideology, and Theoritical Foundation: Theory and Communication. The Journal of Media and Culture. Vol. 3 No. 1. 2005. Ponds. Taken from http://www. unilever. co. id/ourbrands/personalcare/ponds. asp. accessed on 17 March 2009.

Cognitive orientation to learning Essay

While the behavioural orientation dwelt on the environment, the cognitive one looked at the learner’s mental process; it is concerned with cognition, which is the process of knowing. It recognises the importance of the environment while at the same time exploring changes in the inner cognitive organization. James Hartley (1998) identified some important principles of learning related to cognitive psychology. The principles identified are as follows: proper organisation of instruction, clear structure of instruction, use of perceptual features of the task, importance of prior knowledge of the subject, the view that differences between individuals affect learning, and use of cognitive feedback to inform the learners about their failure or success. Humanistic orientation to learning This orientation was developed in the 1970s and 80s, and concerns itself mainly with the human potential for growth. Learning is seen as a form of self actualisation, contributing to psychological health (Caffalerra, 1991). Although self-actualization is perceived as the principal goal, other goals related to other stages are also present, including accomplishment of impulses (Maslow, 1970). The best insight into the humanistic orientation to learning was done by Carl Rodgers (2003), who stressed on education with the whole person and with their experiences, intellect and feelings. Some of the important elements involved in experimental or significant learning are as follows. It involves personal involvement, it is self-initiated, pervasive, evaluated by the learner and its essence is meaning. Social orientation to learning According to this orientation, people learn by observation of others in a social setting (Merriam and Caffarella, 1991). However, observation does not allow the learners to see the outcome of the other people’s behaviour in order to have some idea of what might happen when one acts in a certain way. This orientation concentrates on attending to behaviour and rehearsing on how it might work in various situations. In this model, behaviour is as a result of the interaction of the learner with the environment. Instead of looking at learning as acquiring some forms of knowledge, this model also incorporates social relationships, which are situations of joint participation. According to Tenant (1977), this model has the advantage of paying attention to the need of understanding knowledge and learning in context. The model is limited by the fact that learning that is unrelated to the life situation or context. Moreover, situations can arise where the community of practice has power relationships exhibiting participation and entry (Wenger, 1999). Part Two Learning and development supports and enhances organisational development Any form of learning, training and development is aimed at improving the learners as well as their performance, leading to organisational development. Organisational development is not just concerned with sending people to course to get trained. On the contrary, it is about encouraging people to examine and challenge any assumptions acting as a filter for learning. Learning is usually motivated by the need to arrive at solutions to problems, whether one wants to move away from a particular state; such as conflict, lack of team collaboration and lack of skill, or wants to achieve greater satisfaction personally or within an organisational setting. Learning has been described by organisations as the only competitive advantage that any organisation may have, since it responds to the ever unpredictable and dynamic business environment. Learning in organisations enables the organisations to make proper use of the immense mental capacity of its members, creating the type of process needed to improve it (Dixon, 1994). An organization that encourages its members to learn eventually ends up improving and transforming itself for the better. Moreover, organisations where their members continuously expand their capacity in creating the outcomes they really desire, where fresh and wider thinking patterns are nurtured; where joint aspirations are set free and people learn together develop greatly. For an organization to have sustainable development, it must be adaptive to its external environment, continually enhance its capacity to adapt, develop individual and joint learning, and use learning to attain even better results. The learning organisation There is a growing interest in organizations to develop a learning culture within themselves in order to improve their existing products and services and for innovation purposes. This has led to a number of initiatives such as Total Quality Management, TQM and Business Process Reengineering, BPR. Companies have come to the realisation that their success or failure greatly depends on human factors such as organisational culture, attitudes and skills. It also appears that the implementation of organizational programs is geared to highly specified procedures that are defined for foreseen situations. These organisations have further recognised that any initiatives do not usually work by themselves and something extra is required. This is in order to cope with quick and unanticipated changes where existing programmed responses are not adequate in order to provide the necessary flexibility to deal with dynamically changing conditions, and allow top management to respond with initiatives based on customer needs as opposed to being limited by business processes established for different situations. Organisations have increasingly had to among other things develop capacities for the fast-paced innovation to develop capacity and learn to appreciate change. As the competitive atmosphere becomes increasingly variegate and complex, these organisations have seen the need for greater genetic variety; a wider variety of managerial thinking, and a more enhanced repertoire of management actions. Top and successful organisations have reached such heights by organising around people and honouring the need to recognition, lifelong learning, challenge, something to believe in and a feeling of control. With the pace of change ever getting faster, organisations have seen the need for developing mechanisms to help in innovation and continuous learning better than ever before (Dixon, 1994). Learning in an organisation is about development of higher levels of skills and knowledge as opposed to more training, and is classified into four levels. The first level involves learning of facts, procedures, processes and knowledge and mostly applies to known situations that have very minor changes. The second level entails learning new job skills that can be transferred to other situations (Easterby-Smith et al, 1999). This is often applicable to situations whose existing responses need changing. Outside experts can be very useful at this stage since they bring in fresh expertise and skills that may have been lacking initially (Dixon, 1994). The third level is all about learning to adapt, and is often applicable to more dynamic circumstances where solutions need development. Here, the mode of learning is experimenting and deriving lessons from past failures and successes (Easterby-Smith et al, 1999). Finally, the fourth level is learning to learn, which involves creativity and innovation; design of the future as opposed to just adapting to it. Here, knowledge is reframed and all assumptions challenged. Additionally, the model is applicable at various levels that include learning of individuals, organisations and teams. Organisations achieving learning level four will not only reinvent their organization but also their entire industry (Easterby-Smith et al, 1999). Conclusion Learning greatly helps in improving both individual and organizational innovativeness and efficiency. There are numerous learning models applicable to various situations, all of which have their unique advantages and disadvantages. The adoption of a particular learning model entirely depends on the prevailing conditions. Organisations are striving to continually improve their performance as well as the quality of their products and services. From the analysis above, it is evident that indeed learning and development supports and enhances organisational development. References Bruner, J (1977) The Process of Education, Harvard University Press, CambridgeDixon, N (1994) The Organizational Learning Cycle, McGraw-Hill Easterby-Smith, M et al (1999) Organizational Learning and the Learning Organization-Developments in Theory and Practice, Sage Hartley, J (1998) Learning and Studying-A research perspective, Routledge, London Maslow, A (1970) Motivation and Personality 2nd edition, Harper and Row, New York Merriam, S and Caffarella (1998) Learning in Adulthood, A comprehensive guide, Jossey-Bass, San Francisco Rogers, C and Freiberg, H (2003) Freedom to Learn, Merrill, New York

Services Sector Marketing Case Study Example | Topics and Well Written Essays - 1750 words

Services Sector Marketing - Case Study Example Having a restaurant and running it is no big deal - people all across the world do that, but not many have succeeded the way that TGI Friday's has done. The business has done a remarkable job in developing its cutting edge over its competitors, doing what others haven't done, bringing up innovation and creativity, that attracts thousands of customers to its outlets all around the world, and has maintained itself and its status as the premier entertaining hang out place, with themed coverage, and instances that create a memorizing impact on the customer, pulling them to come over again and again. Customer attraction and retention is an important phenomenon when devising a marketing plan, and this is where TGI Friday's has been fairly successful in doing a remarkable job. The difference that it has created is what gives it a cutting edge. As mentioned in the company policy, amongst the critical components for the business is the ambience that it wants to create within its environment. And certainly, the business has been successful in the same. Critical incident is a derived form of critical incident technique, in which events and observations are gathered, and these observations formulate the critical incident. Critical incident techniques define process from the point of understanding and witnessing the 'incident' to the fact finding and collecting data from the participants and till the issue is resolved. TGI Friday's can identify what constitutes a critical incident by conducting research in its area or industry specific terms, and it would ultimately lead the business into identifying whether or not it has achieved customer satisfaction. For this purpose, on a general note, businesses hire consultants for rendering their services mainly to identify the variables. Researches reveal that the critical incident here, as also mentioned in the case, would be a busy time at the restaurant. Observing the various aspects related to a busy time and comparing the same to a non-busy time would yield meaningful outcome. Here, observation needs to be done by a neutral person who is neither very defending about the employees nor a very customer centric individual. The various aspects that need to be observed are mainly the delivery time, the professionalism of the servers, and manner of delivery, lag time and other several variables. These aspects should not just be observed but the participants i.e. the customers should also be asked questions about the same. A few observations during busy times, and a few during the non busy timings would definitely yield outcome that have comparative basis and thus can be compared to illustrate whether the business has achieved customer satisfaction or otherwise. Q3: Discuss the relative merits and demerits of 'blueprinting' and 'Servicescapes' as conceptual framework for analyzing the service encounter at TGI Friday's. Blueprinting is defined as a mechanism that portrays in a visual format the procedures and participants that are involved in producing a service, or in other words, it is a visual

Ballistic pendulum Lab Report Example | Topics and Well Written Essays - 750 words

Ballistic pendulum - Lab Report Example Therefore, it rises to the maximum height allowed by their original kinetic energy In the experiment, the ball with mass m is fired from the spring gun with an original horizontal velocity v1. At time t= t1 , it collides with the pendulum with the mass M and the corresponding length L, which is originally at rest. At t=t2 the ball is trapped in the interior the pendulum. Moreover, the pendulum is at height h1 and the starts to move at the velocity v2 and swings upward. At t=t3 the ball is brought to halt at a height h2 by force of gravity. Initial velocity of the ball V1 is calculated by the measurement Through application of the Conservation of Energy to the ball-pendulum system amidst the two times t2 and t3, the time t2 is the instant subsequent to the collision and t3 is the instant that the ball pendulum combination stops at its underlying maximum height ( h2) Considering the projectile when there is no pendulum, originally travelling horizontally, the ball has a velocity v1 as it leaves the spring gun. Moreover, when it hits the floor it has travelled horizontal distance x and the vertical distance y. In case it takes time t, the basic emotion equations become x= v1t The pendulum was from the apparatus and the measurement of its mass was recorded using the triple beam balance. Mass of the steel ball was also recorded. The ball was placed in the pendulum’s catcher and the distance from the pivot to the balance of the pendulum and the ball combination was measured and recorded (L). The pendulum was reconnected and the ball was shoot so that it can get trapped by the pendulum for 5 times and the maximum angle was recorded. The angles were used to calculate the initial velocity for each one utilizing provided equations. Pendulum was removed out of the way and the ball was shoot and its landing taken into account. Black mat and the sheet of white paper were taped . The shoots were taken for 5 times in

Rising unemployment does not stops the advance of globalisation Essay

Rising unemployment does not stops the advance of globalisation - Essay Example According to Goyal (2006), globalization refers to the integration of the world’s economies through trade, financial flows, and mutual exchanges related to both technology and knowledge. Moreover, it entails free inter- country movement of labour, while, in the developing countries, it entails providing a chance for foreign direct investment through the provision of facilities to foster investment in different economic activities. Prasad, Rogoff, Wei and Kose (2003) contend that globalization has assisted the developing countries to manage the output and consumption volatility in their countries. Therefore, importance of having a diversified global finance offers a chance of offloading their income risk in the world market to develop countries, and the developing counties benefit from international consumption risk sharing, whereby they sell off a stake of domestic output to gain returns from the global output. Unemployment is defined as the situation when people are facing crisis in job opportunities due to the unpredictable nature of economy. This happens despite the fact that people have education background and with eligibility for job they remain being unemployed. There are various types of unemployment, which are differing with the causes in the economy. These different types of unemployment have different effects on people in an economy. Alteration in demand for these goods and services is caused by everyday launching of new products in any particular market; thus, it creates opportunities in certain areas and in the same way reduces job opportunities in other places. The reemployment can only be possible if the workers relocate to other places where there are opportunities and this facilitates globalisation. Unemployment also occurs due to capital-labour substitution, which causes a reduction in demand for labour, and it can also be caused by long run decline in demand in the indust ry; thus, the unemployment increases due to a mismatch between skills and the requirements of the job vacant. Globalization relates to technology, whereby it facilitates the acquisition of technology especially in developing countries. According to UNDP (2007), the significance of technological advancement has a positive influence on the economic growth of developing counties through the increase of productivity of land, labour, capital, reduction of cost of production and improving the quality of outputs. Globalization also offers a chance for developing countries to be internationally competitive depending on the level of technological advancement. In fact, this contributes substantially to the export development and domestic production in the local markets, and it also leads to trade liberalization. However, technological advancement may cause unemployment among developing countries fostered by the globalization, and this becomes a vital element for competitiveness and economic v iability. Increasing unemployment among developing countries has been promoting globalization since people seek employment in other countries leading to interactions that promote globalization. On the other hand, globalization to the developing countries relates to international financing of countercyclical safety net programs that are established in the market economies affected by the crises of global liquidity (Birdsall, 1999). There is a condition that is set out to make the financing appropriate, and it entails solid records of substantial fiscal policy in the countries that are beneficiaries. It also focuses on the political capacity that equates to programs that are free from corruption, hence unwinding them during the crisis and long-run capacity for servicing the resultant external debt. Apparently, all this initiatives are made with a motive of dealing with

Strategic Management Essay Example | Topics and Well Written Essays - 4500 words

Strategic Management - Essay Example 2014). Management with consideration of communication will provide feedback in surveys, giving ideas in the organization. Sharing of information in an organization also ensures that the objectives of the organization are met, as communication will lead to coordination of activities. Strategic management involves innovation in activities that an organization carries out. Management strategies may involve development of a new product or rendering a new service. Innovation will involve putting groups together to work in development of major initiatives and giving out resources to ensure that the innovative objectives are met. Strategic management should involve trying out something that is new even with the risks that are involved. Management of projects is also a critical element through which management should be able to identify projects that ensures success in achieving all strategies. The other aspect of project management is development of priorities of all the elements to ensure that there is success in achieving objectives of management (Gerry et al. 2014). Project management will also ensure that employees understand strategies of the organization. Organization structure is an essential factor in strategic management. Organization cultures are the attitudes that are held by an organization and behavior that employees in the organization portray. Organization cultures are always unique and diverse due to personality. Managers are to understand the culture to ensure that planning that is put in place is in line with culture of the organization (Gerry et al. 2014). Cultures that are considered are those on belief in change by employees and values that employees hold. Strategic management in an organization requires consideration of these aspects. Engagement of employees at all levels, communication to employees, innovation in an organization, creation of

Obsessive compulsive disorder Essay Example | Topics and Well Written Essays - 4000 words

Obsessive compulsive disorder - Essay Example Obsessive compulsive disorder (OCD) is a psychological experience considered an Axis 1 mental illness in the DSM-IV-TR (American Psychiatric Association [APA], 1994). According to the DSM OCD is defined as either a person being obsessed with a topic or concept or compelled to think particular thoughts or to undertake particular actions. Obsessions can be defined as recurrent and persistent thoughts, images of impulses that are experienced during the OCD experience, and these are perceived as being intrusive and inappropriate and generally cause distress and or anxiety to the person experiencing them (March, 2006; Salkovskis et al., 2000; Wroe & Salkovskis, 2000). Common distressing thoughts, actions or verbalizations may be sexual in nature (10%), moral/religious/blasphemous (11%), aggressive (29%), contamination-disease (46%), or to do with symmetry and sequence (27%) (Matthews, Reynolds, & Derisley, 2006). These excessive thoughts, impulses and images are not just over stressing about day-to-day life, for as the person tries to suppress or dispel such thoughts, impulses or images or attempts to supplement them with other thoughts, images or actions, they cannot suppress or dispel their experience. ... nuously checking that a door is locked, or repetitive mental acts, such as praying or counting, results in the person feeling driven to undertake the behavior of thought according to a rigid set of rules (Rosack, 2004). The behaviors and mental acts prevent or reduce the anxiety and distress that is experienced, alternatively, the thoughts and behaviors may inhibit a dreaded event from occurring. Obsessions and compulsions cause significant distress, can take up much of the person's time during the day, and can dramatically interfere with their normal routine in everyday life, such as inhibiting them from carrying out their work role or attending to academic studies (Simonds, Thorpe, & Elliott, 2000). Experiences also negatively affect their ability to engage in social activities or to have fulfilling relationships. Additionally, if another Axis 1 mental illness is present then the content of the obsessions and or compulsions may not be restricted to it; for example, being preoccupied with food when an eating disorder is also present. Hollander, Cohen and Stein (2005) categorises one type of OCD experiences as repetitive behaviors that are driven by pleasure or arousal, such as pathological gambling, as the act of gambling involves risk and reward. In a study by Anholt and colleagues (2004) a comparison of the dysfunctional beliefs of those with diagnosed OCD and participants diagnosed as pathological gamblers or panic disorder, and a group of normal controls. Beliefs were measured using the Obsessive-Compulsive Beliefs Questionnaire-87 (OBQ-87). It was anticipated that the pathological gamblers would have similar cognitions to the OCD group; and have high levels of OCD symptoms. The results showed that the OCD group and the gambling group had similar OBQ-87 scores;